Objective is something that should be achieved as part of endeavor such as an increment or a release. An Objective sets the direction — like a destination on a map - where the engineer or an organization want to go. For example, a quarterly objective or an objective for release 1.0.
Objectives can be contained by engineers and reference endeavors, or they may be contained by endeavors and in this case the endeavor assignee is the “owner” of the objective.
Objectives can contain sub-objectives or they can point to a parent objective contained elsewhere. Objectives may contain key results, which are a way to measure progress towards the objective.
Joe Doe works for Acme Corp.
Acme Corps defines an annual objective aligned to the corporate goals. Then it defines quarterly objectives aligned to the annual objective and key results for quarterly objectives.
When the corporate objectives are published, Joe Doe creates his quarterly objectives and links them with a parent link to several key results of the corporate quarterly objectives. Then he defines key results under his objectives and aligns his endeavors to the key results. As he progresses through the endeavors and completes them, completion of the key results gets updated and rolls-up to his objectives and the corporate objectives.
Sub-objectives of this objective.